In an era of unprecedented transparency and access to information, we live under the illusion that we are better informed than ever.
The world is 24/7 on demand with information filling our small screen wherever we go.
While the digital "democratization effect" has opened many industry verticals toward new “indie" players, the truth is that we are all struggling through learning and unlearning what it takes to contribute to meaningful engagement and experiences with our online and real world communities of people who are also wrestling to do the same.
That’s how I ended up starting my own researches and analyses.I needed relevant, condensed, contextualized "ready to decide” information.
All my works are limited-edition only, available for a short period of time.
|Chiara Ferragni | How is the fashion blogging business model evolving?||Case Study|
|Kylie Cosmetics: Business Model Analysis||Case Study|
|Victoria's Secret: China Influencer Strategy Analysis||Case Study|
|Smashbox Cosmetics: Influencer Marketing Strategy Analysis||Case Study|
|Emerging Fashion Instagrammers (Europe Edition)||Influencers List|
|DG Millennials: Influencer Marketing Strategy Analysis||Case Study|
|Lifestyle Mom Instagrammers (New York City)||Influencers List|
|Supreme Brand Enthusiast Youtubers||Influencers List|
|Street Style Kid Instagrammers (United States of America Edition)||Influencers List|
|Lifestyle Dad Instagrammers (United States of America Edition)||Influencers List|